5 October 2017: Not long ago Pranav Khanna, developing business at Frajorden, came to see us at The Colours of Nature. Hailing from conventional apparel manufacturing and export business – focus: Scandinavia – he now operates driven by an acute sense of sustainability. Frajorden (Scandinavian lingo which means “from the earth”) stands for responsible fashion made with love and organic cotton, and looking good every day. Of course, The Colours of Nature could have a roll to play in that. Pricing products to provide a possible alternative to less Eco friendly products through efficient manufacturing and low margins, yet ensuring the production process is certified from raw material to finished product, is also in line with our approach. As Pranav asked for a selfie, of course we had to oblige. For more, see frajorden.com.