19 September 2017: Kavita Parmar, the Founder and Creative Director of the IOU Project (and Jesus Ciriza Larraona’s fellow Collaboratory participant), another one passionate about a more socially and environmentally responsible apparel industry, recently shared on her project’s progress on the LS&Co. Unzipped blog. At The Colours of Nature, we appreciate both her reference to Utopias and her mention of our delicious eco-friendly natural dye unit, based in what is often referred to as a Utopia – Auroville. Kavita has done a lot of work to spread awareness on traceability and the empowerment of artisans and is glad to report a sense of these issues now becoming at least a little bit more mainstream. In love with the Madras checks (who isn’t?!?), the IOU work directly with hand loom weavers in south India and are now busy making their signature product, “the real madras shirt”, using less water. They, too, know about the importance of water and want to both save and safeguard. Makes sense, then, that Kavita and team, as they state, are “exploring using the natural dyes developed at The Colours of Nature”. We will certainly be happy to explore together! #LSCollab @TheColoursofNatureEcoDyes www.theiouproject.com #WhoMadeMyClothes www.levistrauss.com/unzipped-blog/2017/08/collaboratory-notes-field-iou-project
y Mfg., especially as it includes a video shot here in India, in Auroville, at The Colours of Nature premises: https://www.mrporter.com/en-gb/journal/video-spot/the-brand-that-moved-5…
