Story Mfg. on The Colours of Nature

Story Mfg. on The Colours of Nature

30 May 2019: Very happy to share a nice story, story, story from one of our fabulous slow fashion clients Story Mfg., especially as it includes a video shot here in India, in Auroville, at The Colours of Nature premises: https://www.mrporter.com/en-gb/journal/video-spot/the-brand-that-moved-5…

“We were in Paris and randomly met someone who told us about the natural dye industry in India,” Mr Al-Rubeyi says. “He gave us a long list of places to go to see, an A-Z of the best dye houses and craft projects in India. The Colours of Nature was the first name on the list.”

LS & Co. Collaboratory Field Notes: The IOU Project

LS & Co. Collaboratory Field Notes: The IOU Project

19 September 2017: Kavita Parmar, the Founder and Creative Director of the IOU Project (and Jesus Ciriza Larraona’s fellow Collaboratory participant), another one passionate about a more socially and environmentally responsible apparel industry, recently shared on her project’s progress on the LS&Co. Unzipped blog. At The Colours of Nature, we appreciate both her reference to Utopias and her mention of our delicious eco-friendly natural dye unit, based in what is often referred to as a Utopia – Auroville. Kavita has done a lot of work to spread awareness on traceability and the empowerment of artisans and is glad to report a sense of these issues now becoming at least a little bit more mainstream. In love with the Madras checks (who isn’t?!?), the IOU work directly with hand loom weavers in south India and are now busy making their signature product, “the real madras shirt”, using less water. They, too, know about the importance of water and want to both save and safeguard. Makes sense, then, that Kavita and team, as they state, are “exploring using the natural dyes developed at The Colours of Nature”. We will certainly be happy to explore together! #LSCollab @TheColoursofNatureEcoDyes www.theiouproject.com #WhoMadeMyClothes www.levistrauss.com/unzipped-blog/2017/08/collaboratory-notes-field-iou-project