5 October 2017: Not long ago Pranav Khanna, developing business at Frajorden, came to see us at The Colours of Nature. Hailing from conventional apparel manufacturing and export business – focus: Scandinavia – he now operates driven by an acute sense of sustainability. Frajorden (Scandinavian lingo which means “from the earth”) stands for responsible fashion made with love and organic cotton, and looking good every day. Of course, The Colours of Nature could have a roll to play in that. Pricing products to provide a possible alternative to less Eco friendly products through efficient manufacturing and low margins, yet ensuring the production process is certified from raw material to finished product, is also in line with our approach. As Pranav asked for a selfie, of course we had to oblige. For more, see frajorden.com.
19 September 2017: Kavita Parmar, the Founder and Creative Director of the IOU Project (and Jesus Ciriza Larraona’s fellow Collaboratory participant), another one passionate about a more socially and environmentally responsible apparel industry, recently shared on her project’s progress on the LS&Co. Unzipped blog. At The Colours of Nature, we appreciate both her reference to Utopias and her mention of our delicious eco-friendly natural dye unit, based in what is often referred to as a Utopia – Auroville. Kavita has done a lot of work to spread awareness on traceability and the empowerment of artisans and is glad to report a sense of these issues now becoming at least a little bit more mainstream. In love with the Madras checks (who isn’t?!?), the IOU work directly with hand loom weavers in south India and are now busy making their signature product, “the real madras shirt”, using less water. They, too, know about the importance of water and want to both save and safeguard. Makes sense, then, that Kavita and team, as they state, are “exploring using the natural dyes developed at The Colours of Nature”. We will certainly be happy to explore together! #LSCollab @TheColoursofNatureEcoDyes www.theiouproject.com #WhoMadeMyClothes www.levistrauss.com/unzipped-blog/2017/08/collaboratory-notes-field-iou-project
28 August 2017: Are you in Auroville, the international community dedicated to human unity, now? Then you may have spotted our flyer around the place or you may be searching online for the directions. That’s why we post here too! Welcome to our showroom, inaugurated on the double-whammy celebration day of India’s independence and Sri Aurobindo’s birthday August 15th! Vanakkam!
TCoN can be found at Auroshilpam, near Kottakarai village. Find directions on Googlemaps here. Open 10am-6pm, every day!
22 July 2017: For a view into the truly eco-friendly, where better spend the day than at The Colours of Nature? At least that is exactly what the participants of Upasana’s Desi Cotton Workshop did. On the second day of the workshop, Sunday June 25th (2017), Uma Hamaivati Prajapati, the Founder of Upasana, brought them all along to the site of TCoN. They did not have to go far.
Upasana Integral Design Studio has as its mission to create conscious sustainable fashion. Says Uma, “This business is my yoga”. Also in that, she and Jesus, the Founder of The Colours of Nature, are not far apart.
The Desi Cotton Workshop was the launch event of Upasana’s Conscious Fashion Hub project. Organised as a free event, the workshop aimed at empowering experts in the fields of cotton and fashion. India being one of the world’s largest producers of cotton, second only to China, Upasana deems it to be of integral importance to promote sustainable cotton production practices.
21 July 2017: The Colours of Nature now has a fully functional and bright space to showcase products. Made onsite, shown onsite and possibly purchased onsite. Find your own naturally dyed wares, such as scarves and tops here.
We are based in Auroville, the international community dedicated to human unity. TCoN can be found at Auroshilpam, near Kottakarai village. Find directions on Googlemaps here. Open 10am-6pm, every day!
24 May 2017: We are proud to announce that The Colours of Nature is one of the next generation of apparel leaders receiving funding by Levi Strauss & Co. Yes, we are the ones expanding an indigo dyeing facility that uses less water #LSCollab @levistraussco
21 September 2016: Levi Strauss & Co have selected Jesus Ciriza Larraona, the founder and executive director of The Colours of Nature, to be one of the apparel leaders to take part in their Collaboratory. The 2016 focus of this fellowship program is on the reduction of water use. Committed to doing interesting work in this space, innovative solutions are eligible for up to $50,000 in funding. LS & Co representatives say: “These individuals and companies are making an outsized impact on their communities.”